How We Got Here

The Discovery & Search for Something Better

We are a team of researchers and clinicians with over 40 years of experience. Through working with thousands of people and reading tens of thousands of psychology research papers, we’ve identified and developed the most impactful psychological practices that don’t just give temporary relief, but long-lasting transformational impacts.

Our journey started with a specific goal: finding a faster way to resolve traumas at their core and provide the toolbox you need to become the fullest version of yourself. While we are aware of the multiple of approaches out there, we’ve found that many have significant limitations. They require another person, money, and time that many of us don’t have. We were determined to find an approach that overcame these limitations while building on the important work that came before.

The Breakthrough Moment

The breakthrough we share in Freedom Is In Your Hands came when we discovered that pairing sensory input—like rubbing your hands together—with our own internal negative thoughts, memories, or beliefs, causes the brain to actually develop a more effective way of processing those experiences.

Since that breakthrough, we've discovered that this practice not only resolves our negative emotions but can also increase the positive ones. It can emphasize our gratitude, joy, healthy habits, and relationships we have with ourselves and others.

Our Mission: Empowering Human Potential

We are deeply moved by the extraordinary potential we see in every human being. Our fundamental goal is to put powerful tools directly into the hands of humanity—tools that enable us to lift ourselves up, develop our capabilities, and express true greatness. These are not just words for us. This is our deeply heartfelt mission.